CONFUSED DIRECTION

I found a picture about this mat on a magazine... well went to have a look at the confused direction website (Confused direction is a german design collective open to designers and producers) and couldn't resist from posting!!!!
This project is so simple but a the same time sooooo cool!!!
I live near the sea and well .... I'd really like to have one mat like this to turn into a chaise-longue and catch the sun!!!